List-Builders That Work: Squeeze Pages
Should you use a “squeeze page” on your website, or have these pages lost their effectiveness?
A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.
This technique still works like magic — as long as you do it carefully, and offer a “bribe” that is truly appealing and valuable to your visitors.
Here are some things to think about
Growing your email list is the surest way to grow your business, sales and profits.
The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
The best place to use a squeeze page is as the “gate” to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.
The worst thing you can do it use a squeeze page in front of the wrong kind of site.
Sites that are intended to sell one targeted product or service, through direct response promotion, are good candidates for the squeeze page approach. Portals, branding sites, and blogs should not be protected by a squeeze page.
The squeeze page is a barrier.
For direct response sites, it’s a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.
When you’re marketing to a targeted audience, and offering strong “ethical bribe” such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.
Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.