In today’s market, construction is a continuously growing industry that has come a long way and still has the potential to keep going. It is also a very competitive market, and the head of the company must know where his time is best spent. Ideally the time should be spent overseeing productions, making […]
Over the past 3 years, we have raised and deployed some $10 million in venture capital to build out our products and infrastructure and expand our marketing reach. As we approach operating profitability, we have a series of important questions to answer as we continue to pursue great market opportunities:
Question 1
When should we […]
When it comes to establishing your credibility and value, few things are more effective than endorsements. An endorsement puts a trusted and well-known figure behind your invention. It says to potential customers, in effect, “I wouldn’t stake my reputation on this invention unless it performed like its creator says it does.” This is an enormous […]
Thinking of taking your information technology company to the next level with a major marketing campaign or by hiring additional sales resources? These are decisions that can impact your company’s future. It might be time to consider the alternative of selling your business.
We are often approached by software company or information technology business owners at […]
Read about any successful inventor or businessman and you will inevitably notice something: a habit of decisiveness in all that they do. What is decisiveness, exactly? It is a word we often hear, but rarely define. In simplest terms, decisiveness is accepting the fact that you are in control of your own life. It […]
Do you think having a website is an avoidable cost? Although the Internet no longer remains a “new” technology there are still many business owners who are averse to the idea of having a business website either because they are not comfortable with the new medium or they simply deem it unnecessary. Now, we are […]
Yesterday was one of those days that made me stop and think for awhile. The ISP that provides my internet connection had an “unscheduled” service outage, and there was no service for most of the day. Seriously, I felt a bit lost.
What did we do before the internet? How did we do business? It seems […]
Whatever you and your small business sell, you need to place yourself in the shoes of your intended prospect. Too few small businesses understand why they need to do this and exactly how to go about it.
Identifying your own unique selling position is difficult when you do so from your own perspective rather than […]
Do you wonder if it is worth your valuable time to document everything you do?
You will find below eight reasons why documentation is well-worth your valuable time.
1. Stay on course
Once you realize what the mission for your business is, you can easily plug in long and near-term goals to make certain you stay on […]
One of the less obvious benefits of discovery is the immediate subconscious adaption of an idea into possible solutions to a problem that hitherto was partially hidden; never quite showing itself for what it is. Home business software have largely remained the domain of Internet Marketers. This is a pity, since so many […]