2 Simple Sales Letter Writing Techniques For Quick And Easy Profi
A good sales letter can be compared to a sales representative, except you don’t have to pay your sales letter or give it time off for vacation. A sales letter instead is your 24-hours/day, 7-days/week and 365-days/year tireless virtual sales rep whose laser-focused to accomplish three things: represent you, your business and your product or service without fail. However in order for your sales letter to be successful, it must be persuasive, compelling, thought-provoking and high-converting. It must also be written to target a specific market of consumers. If you are someone who is selling a product or service, you need to learn how to write a sales letter based on the above criteria in order to be successful.
Why is it that the vast majority of marketers find it hard to write a sales letter for their product or service? The simple answer is that most individuals when faced with the task of writing, hate to write. And this fear of writing especially holds true in regard to marketers. A more thorough explanation is that while there are countless resources available on the topic of how to write a sales letter, a large portion of this information was written under the assumption that the marketer (you) already knows how to construct a sales letter. With all of these obstacles to overcome, the average marketer soon becomes overwhelmed and tosses in the towel.
Then comes along the marketer who has been online for a while and knows where to look to find solutions such as sales letter software and templates to help him with automating the task of writing a sales letter. But after lauching the sales letter software and perusing the template, he soon realizes that he is no better off than he was before. Why? Because very often the vendor who wrote the information described in the previous paragraph, also wrote the software based on the assumption that the marketer is already familiar with writing a sales letter.
So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It’s simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.
If you know for certain that your product or service is in high demand and that you can overcome the cost of hiring a pro copywriter to craft a sales letter custom-tailored to sell your product or service then by all means, go for it. If not, you can save yourself some money and write your own profitable sales letter at no cost by adopting the writing styles of other successful marketers sales letters in your niche.
For instance, visit your favorite search engine and enter the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button then wait to see what pops up. Browse through your results and zero in on the one that stands out from all the rest. If it is a sales letter that matches or exceeds the requirements mentioned above, copy the content (text) of the sales letter into a word processor or text editor. Re-write the entire sales letter so that it is relevant to your product or service then walk away from it until the next day. On the following day, spend a little more time making further revisions to your sales letter so that everything is cohesive.
Another great way to learn how to write a sales letter is to join the mailing list(s) of a guru in your chosen niche. Then just wait for the guru to start sending you sales pitch emails promoting products and services similar to yours. See which email subject lines catch your eye and then read through the email. Does the email make you want to buy the product or service? If so (and if there is a direct link inside the email), click the link inside the email to check out the sales copy but don’t buy the product if you can help it! 
Again, follow the steps as outlined in the previous paragraph to complete your sales letter. Do this for an entire month and before you know it, you’ll have all the experience you’ll ever need to write profitable and persuasive sales letters.
Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you’ll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!
But is there a sure-fire solution on the market that can help you compose a profitable and high-converting sales letter without having to rely on the two techniques above or remember some complicated formula? Yes there is and the best part is that you won’t have to hire an expensive copywriter. This tool, with its pre-written sales letter template and huge swipe-file database of 900+ winning headlines, will save you time and automate 90% of the sales letter writing process for you.